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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Sleep & calm enhancers
May 2026
Consumers globally continue to prioritize mental well-being, with stress and sleep as top concerns. The market responds with a stable growth of 2% CAGR in supplement launches for insomnia and/or brain-mood health between April 2021 and March 2026.
Future of pet nutrition
Apr 2026
Innova Market Insights data indicates a 26% compound annual growth rate in global pet food launches between 2021 and 2025. According to their Top Global Trends 2026 in Pet Food, wellness is a key focus, and product attributes are driven by pet owners’ interest in clean label, health ingredients, and more.
GLP-1 weight management trends
Feb 2026
Innova Market Insights data indicates that global GLP-1 consumers take these medications for appetite control and satiety. Overall, supplements with GLP-1 claims are surging with a large increase in launches in the last five years, led by North America. These supplements contain natural extracts to support GLP-1 activity.
Vitamin B9 emerges as top ingredient in prenatal nutrition launches
Jan 2026
Innova Market Insights data indicate an increase in pregnancy claims for global supplement launches from October 2022 to September 2025. Of these launches, 45% were in Europe, with Vitamin B9 being the leading ingredient for the NPD. Additionally, capsules were the leading format for the launch of pregnancy supplements.
