The stats don't lie; consumers are searching for functional foods and beverages, and it's a huge trend. From hydration, performance, and energy to mood, mental sharpness, and immunity, consumers eat and drink their way to healthier living. With no signs of a slowdown, innovation is the key.
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Personalized Nutrition
Physicians Committee sues US government over food industry influence in dietary guidelines
The Physicians Committee for Responsible Medicine has filed a lawsuit against the US government, calling to withdraw the 2025–2030 Dietary Guidelines for Americans released in January this year. The committee argues that...

Personalized Nutrition
AI “tissue clocks” find organs age at different rates, opening the door to blood tests
Prolonging health span has been one of the top trends in the nutraceuticals industry this year, and insights into biological aging continue to deepen what longevity means in the nutrition space. In medical research, a new study...

Personalized Nutrition
InsideTracker adds blood data connector to Terra, analyzing nearly 120 biomarkers
Health intelligence platform InsideTracker has upgraded its recently launched B2B platform, Terra, with a “near-universal” blood data connector. The update analyzes vital biological information from various sources...
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