Linked banner for FIC 2026 in Shanghai, Mar 17–19, featuring grandfather and child with “Better lifelong health starts here” by Novonesis

Active at Every Age with Ayurvedics

November 2022

From athletes to fitness enthusiasts to everyday individuals, focus on staying active longer is increasingly important, and joint health is a priority for both young and older adults. In fact, more than a third of Gen Z and Millennial consumers, along with nearly 70% of Gen X and older people say it’s a top reason for purchasing healthy lifestyle products. While traditional joint health solutions remain strong, there is a growing interest in Ayurvedic plant-based joint health solutions. Critical to meeting this need is selecting an Ayurvedic ingredient with clinically-supported benefits for joint health and comfort at every life stage.

Get more insight on this growing consumer base with our latest infographic, Consumer Focus: Active at Every Age with Ayurvedics. 

This Technical Paper is from Kerry.

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