Holland & Barrett’s annual trends report reveals this year’s top themes in supplement shopping and the wellness trends in the UK anticipated for 2025. Metabolism-supporting products are set to headline alongside natural and scientifically-proven functional foods, minerals and supplements, extending from body to brain health. The retailer highlights “longevity” as the phrase du jour this year. It reports life expectancy in the UK continues to increase, yet only an average of 80% of a person’s life is currently spent in good health, so focus has shifted toward living well for longer. Gen Z is leading the way for this, spending more time and money on preventive health measures.
