30 Nov 2016 --- Whey protein business Volac, a leader in sports nutrition in Europe, has embarked on a journey with Sports Integrated to redefine the sports nutrition category and set it on its next growth curve. The company claims that as sports nutrition evolves, two markets have emerged to better reflect the goals of the wider consumer landscape, but there is a need to broaden its appeal beyond muscle recovery and growth to realise its full potential.
