Valensa Selects Parry Nutraceuticals' Organic Spirulina Ingredient

At Valensa, our goal is to offer our customers and the consumer the best nutrition and supplement solutions based on a thorough understanding of natural ingredients and then delivering them with high levels of bioavailability for maximum efficacy.

19/06/09 Valensa International has selected Parry Nutraceuticals' Organic Spirulina as the spirulina ingredient of choice for its range of new value-added nutrition products. Third-party laboratory analyses showed significantly higher levels of phyto-nutrients that consumers want from their spirulina products in Parry Organic Spirulina than those found in available US-sourced spirulina. The important components include total carotenoids, zeaxanthin, phycocyanin, chlorophyll and gamma linolenic acid. Valensa cited the Parry spirulina's organic certification under 4 major standards organizations and the company's approach to quality control as contributing factors to the selection. Parry Organic Spirulina is currently featured in Valensa's SpiruZan Spirulina & Astaxanthin Complex supplement and will now become a part of additional new products manufactured by Valensa. Valensa's principal aim for its formulated spirulina products is to move spirulina into the mainstream supplement market while using the maximum amount of natural organic ingredients.

According to Dr. Rudi E. Moerck, President & CEO of Valensa, the choice of Parry Organic Spirulina was made after evaluating the consumer market and rigorous testing of competitive products. "At Valensa, our goal is to offer our customers and the consumer the best nutrition and supplement solutions based on a thorough understanding of natural ingredients and then delivering them with high levels of bioavailability for maximum efficacy," Moerck said. "Parry Organic Spirulina delivers the nutrients that consumers are looking for when they select a spirulina product, without the added synthetic minerals found in non-organic offerings. In the case of certain nutrients -- like vitamins and minerals -- consumers usually reach for traditional supplements. When they reach for spirulina, they are looking for the natural nutrients that formed the basis of our evaluation -- carotenoids, phycocyanin, chlorophyll and GLA."

Two New Studies Point to Potency

Parry Nutraceuticals and Valensa recently commissioned two independent studies by outside laboratories on Organic Spirulina, examining a series of batches over a period of several months. These studies were complete analytical workups that looked at more than 30 different dietary and nutritional parameters, including vitamins, minerals, fatty acids and carotenoids. When compared with published information on Hawaiian spirulina, in the areas of key criteria, the studies showed that on average: