24 Jun 2024 --- Taste remains the most prevalent factor (85%) for US consumers in determining food choices, followed by price (76%) and health (62%), finds a survey by the International Food Information Council (IFIC). Income levels significantly impact these purchase drivers, highlighting the significance of financial constraints in consumer behavior. The IFIC’s 2024 Food & Health Survey includes responses from 3,000 individuals between 18–80 years and offers insights into the perceptions, beliefs and behaviors that drive food and beverage decisions in the US.
