30 Oct 2019 --- Millennial consumers in European countries have wildly different perceptions toward foods marketed as being part of a plant-based diet (PBD), although many people find the term more appealing than diets that are vegetarian (VTD) or vegan (VND). This is according to a study that explored consumer awareness, knowledge and attitudes toward PBD in Belgium, Denmark, the Netherlands and Spain. The researchers are now highlighting that the concept of a PBD is promising for future health promotion initiatives in Europe, with a special focus on the provision of adequate information. They also highlight that a stricter definition of PBD is necessary.