07 Aug 2018 --- The aging of the population, increasing scientific evidence of the benefits of nutritional supplementation and the trend toward foods and beverages rather than pills and capsules have led to increased consumer interest in the incorporation of nutrient premixes to support a healthy diet. “Consumers are doing everything they can to stay healthy so that they can stay out of the traditional healthcare system,” says Sam Wright IV, CEO at The Wright Group, which develops custom nutrient premixes, the enrichment of rice and grains, as well as the microencapsulation of vitamins, minerals and omega 3.