10 Sep 2015 --- Novel Ingredients, under new leadership, recently launched its new brand position, Wellness from Within. This position covers Novel’s entire offering of highly differentiated, clinically backed ingredients; best-in-class processing technologies; and a trusted supply of premier botanicals for the nutraceutical, food, personal care, and pet food industries. Accompanying this brand position and new visual brand identity is the launch of its patented energy performance ingredient, Kinetiq, which Novel will debut at SupplySide West 2015.
