Natural Micellar Hydrophilic Coenzyme Q10 Launched in France

25 Nov 2014 --- The first natural micellar hydrophilic coenzyme Q10 is coming to France! NovaQ10 is not just any coenzyme Q10: thanks to NovaSol, the unique, patented technology used to produce it, this innovative ingredient's bioavailability is 4 times higher than other classic coenzymes Q10, not to mention its never-before seen uses.

Coenzyme Q10, a vital substance is naturally present in all eukaryotic cell mitochondria - is found in particularly high quantities in the heart, liver, kidneys and muscles. However, its tissue concentrations decline with age. A powerful antioxydant and energy converter which acts on every cell in the organism, coenzyme Q10 has numerous health benefits. With an excellent reputation among the general public, it is aligned with some of the most flourishing health product sectors on the French market:
•    Cardiovascular health: the segment of dietary supplements for Lipid and Cardiac disorders is growing rapidly (+ 17% between 2012 and 20131).
•    Anti-tiredness: the tonic dietary supplement segment is the biggest in France, after slimming. Indeed, reducing tiredness is the number 1 reason for buying a dietary supplement.
•    Anti-aging: consumers are worrying more and more about how to "age better", including in terms of beauty.

The NovaSol process is a patented natural active-ingredient micellisation technology based on the principle of encapsulation on a nanometric scale, without using nanotechnology. When applied to NovaQ10, this technology goes even further in the production of coenzyme Q10 by adding this natural micellisation step after the bacterial fermentation: that is what lies at the heart of this technological innovation.

Its advantages?
•    PRESERVATION: thanks to micelles - transporters which form a barrier around the CoQ10.
•    BETTER ABSORBED INTO THE BLOOD: the encapsulated coenzyme Q10 passes easily along the intestinal villi, a barrier which usually prevents 75% of nutrients and medicines from being absorbed.
•    NATURALITY: the micelles are formed naturally, reflecting the natural phenomenon of micelle formation used by the organism for intestinal absorption of certain lipids. They then dissolve in the small intestine after releasing coenzyme 10, which continues on the course of its natural process in the organism.

A bioavailability study on coenzyme Q10 led by Hohenheim University and BASF in 2005 showed that the bioavailability of NovaQ10 is 4 times higher than other CoQ10s on the market.

Finally, as well as being an adaptable ingredient (clear, stable, pure and effective at low doses), NovaQ10 can be used in many different ways: as dietary supplements (hard capsules, capsules and ampoules), as functional foods, and functional drinks, the most dynamic sector of the nutraceutical market (+ 8% per year since 2008).