LycoRed Blasts Off with New Beverage Fortification Concepts

19/10/07 LycoRed will showcase great-tasting new concepts for beverage fortification at the FIE. Each concept targets a specific market segment and addresses specific consumer needs.

Summer Delight and Tomato on the Go are powerful antioxidant beverages fortified with natural beta-carotene from Lyc-O-Beta, lutein from Lyc-O-Lutein and tomato lycopene from Lyc-O-MatoÒ Red. These beverages target the health conscious consumer market. Summer Delight, is a fruity juice beverage, and Tomato on the Go, has a rich savory flavour.

Targeting the new trend in cosmeceuticals, LycoRed has developed, Lyc-O-Guard, an innovative tomato beverage that helps protect the skin from pre-mature aging that can result from too much sun and other environmental stresses. Lyc-O-Guard contains a whole tomato lycopene complex plus vitamins C&E for added synergy.

LycoRed's expertise in the nutritional market is built on many years of experience in fortification with vitamin and mineral premixes and has grown to include an exciting range of natural carotenoids including lycopene, lutein, beta-carotene, phytoene and phytofluene, as well as natural colourants, and microencapsulated ingredients.