Life’sDHA to be Featured in New Minute Maid Pomegranate Blueberry Flavored 100% Juice Blend

02/10/07 Martek Biosciences, a DHA omega-3 market leader, announced today that its patented, vegetarian form of DHA omega-3, life’sDHA, is featured in new Minute Maid Pomegranate Blueberry Flavored 100% fruit juice blend. Made from a blend of five juices and enhanced with 50mg of life’sDHA per 8 fl. oz serving, Pomegranate Blueberry joins Minute Maid Heart Wise, Minute Maid Active and Minute Maid Multivitamin in the Enhanced Juices lineup.

“This new juice blend demonstrates how life’sDHA continues to expand into nationwide, mainstream products,‿ said Steve Dubin, Martek’s CEO. “Enhanced with 50mg of life’sDHA per 8 fl. oz serving, Minute Maid Pomegranate Blueberry is a great way for consumers to get more DHA in their diets through life’sDHA.

DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in their diets. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye function, and there are studies currently underway to investigate its role in supporting healthy neurological function. Yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.

Martek's life'sDHA is claimed to be unique in the market because it is derived from a sustainable and vegetarian source. Made from microalgae under tightly controlled manufacturing conditions, life'sDHA is free of oceanic contaminants that may be present in certain fish or fish oils. Microalgae are the only vegetarian source of DHA omega-3, the key omega-3 for brain and eye development and function during pre-natal development and infancy.