09 Feb 2023 --- The Lancet has published three articles pointing out the lack of exclusive breastfeeding for infants per the World Health Organization’s (WHO) recommendations. The reports say that predatory tactics are used, creating exploitative marketing of baby formula. “The sale of commercial milk formula is a multi-billion-dollar industry that uses political lobbying alongside a sophisticated and highly effective marketing playbook to turn the care and concern of parents and caregivers into a business opportunity. It is time for this to end. Women should be empowered to make choices about infant feeding which are informed by accurate information free from industry influence,” says Nigel Rollins, co-author of the report and scientist at the WHO.
