Frutarom enters Asia’s “beauty from within” market

636680170519233479Frutarom Enters Beauty from Within Market.jpg

24 Jul 2018 --- Frutarom has entered the Asian “beauty from within” market with PhytoflORAL, a patented clinically studied cosmeceutical created to give skin a light, even tone and promotes skin health. PhytoflORAL is composed of a proprietary ingredient derived from non-GMO tomatoes rich in the colorless carotenoids, phytoene and phytofluene. It is available as a free-flowing, all-natural powder that can be used in multiple applications, including capsules, chewable tablets, drinks and pre-mix sachets.

“The recent acquisition of IBR by Frutarom opened a new market of cosmeceuticals, with prospects for rapid growth and added value,” says Yoni Glickman, President of Frutarom Natural Solutions. “IBR brings innovation and all-natural solutions backed by research that perfectly fit into our portfolio.”

Click to EnlargeClinical data show that dietary intake of phytoene and phytofluene results in the accumulation of these phytochemicals in the skin, delivering multiple skin-health and beauty benefits. These include protection against oxidative damage and sun exposure, as well as capabilities to brighten skin and even out complexion. 

Moreover, these compounds possess inherent anti-aging properties for skin. These carotenoids inhibit melanin synthesis and control pigmentation through natural mechanisms, assist in protecting from UV and oxidative damage, while concurrently reducing inflammation and DNA damage.

The market for ingestible skincare products is tipped for significant growth. The primary drivers for this acceleration are increasing awareness among consumers toward skin health and rising demand of consumers to look good. 

The trend is exceptionally strong in Asia and South America. This awareness is generating significant demand for cosmetics and personal care products, particularly those for anti-aging, skin-tone evening, and sunscreen. The demand for natural, “green,” environmentally friendly cosmetic products is likewise increasing.

“Asia Pacific is one of the top markets for beauty from within ingredients,” explains Liki von Oppen-Bezalel, Ph.D., VP of Business Development and Marketing for IBR. 

“We believe this is a matter of culture and lifestyle and possibly, years of proven efficacy. Healthy appearance is not only from cosmetics use but also strongly linked and coming from within. One’s mindset, healthy diet, physical activity as well as the topical regimen,” von Oppen-Bezalel tells NutritionInsight. “Multiple skin health ingredients, especially so-called ‘skin-whitening’ materials, are unsafe for use. This is why it was vital to develop a safe, research-backed natural ingredient like PhytoflORAL.

According to a Frutarom spokesperson, FPhytoflORAL has been subject to a number of clinical and in vitro studies that demonstrate its bioactivity. Efficacy was further elucidated through gene expression analysis.

In one clinical study, PhytoflORAL presented a significant photoprotective effect after 84 days of supplementation, as indicated by a 20 percent increase in Minimum Erythemal Dose (calculates the shortest exposure to UV radiation before reddening of the skin) in 65 percent of participants. Another study demonstrated a measurable skin lightening effect in 82 percent of subjects noticeable after 42 days and increasing after 84 days. In addition, subjects reported enhanced skin radiance, evenness, hydration, and suppleness, and found their skin to be visually healthier and more resistant to sun damage.

“Since we recommend the dosage tested in our clinical studies, where we saw efficacy, the recommended daily dose is of 4 to 5 mg a day of the active components combination - phytoene and phytofluene, the colorless carotenoids. This is equivalent to 400-500 mg/day of the PhytoflORAL,” von Oppen-Bezalel says. 

IBR developed complementary ingredients to PhytoflORAL for topical use. These products also are rich in phytoene and phytofluene, and available for dual “beauty from inside and outside” regimes. 

Speaking about further areas for growth for PhytoflORAL specifically, von Oppen-Bezalel tells NutritionInsight that the company firmly believes that the ingredient will find application within sports nutrition as it “benefits will be key as a link to protection against pollution and detox.”

To contact our editorial team please email us at editorial@cnsmedia.com

Frutarom Health

Collapse

As a manufacturer of natural, science-based and high quality ingredients for healthy nutrition and tasty solutions, Frutarom Health provides effective ingredients that match the increasing consumer demand for natural and safe alternatives to support health.

Taken together, Frutarom Health’s regulatory, application and formulation support, along with our proprietary science, comprehensive market knowledge and global capabilities, place us in the top tier of companies ready to help you, our customer, gain a competitive edge in a dynamic health landscape.

Related Articles

Food Research

Diana eyes synbiotic opportunities: Symrise Nutrition Division to assess polyphenol and probiotic synergies

04 Dec 2018 --- Diana, the Nutrition Division of Symrise, is eyeing the potential of fusing fruit and vegetable polyphenols with probiotic strains from the company’s Probi business for the creation of synbiotic ingredients. One of the key platforms for a new research project will be assessing the potential for optimal gut health products that combine Probi strains such as LP299V with prebiotics.

Health & Nutrition News

Botanical boosters: Consumer curiosity and quality control key to category growth

10 Sep 2018 --- Consumers are increasingly clued up on matters of health and nutrition, leading them to seek energy boosters from a wider range of sources than the typical office coffee machine. “What better than plants to deliver the benefits from nature?” asks Maider Gutierrez, Director of Marketing and Sales at Frutarom. “Everything revolves around being natural and that is where botanicals score high.” However, the botanical market has undergone vast changes in recent years, with an increased focus on authenticity and adulteration. How are major players in the industry adapting to these demands?

Health & Nutrition News

Frutarom Health's market expansion of liquid curcumin ingredient to focus on Asia Pacific

27 Aug 2018 --- With an eye on serving the Asia Pacific market, Frutarom Health is expanding the regional focus of NovaSOL Curcumin, it's liquid turmeric formula. The liquid curcumin formulation, suited for beverages and sport nutrition drinks, boasts among the highest bioavailability of curcumin ingredients, according to Frutarom Health.

Health & Nutrition News

Food for thought: Suppliers on the cognitive health ingredients market 

13 Jul 2018 --- Cognitive health has proven itself a growing category, with new products appealing to consumers from all walks of life, from more senior citizens seeking to prevent cognitive decline, to busy office workers looking to combat mental fatigue. NutritionInsight speaks to suppliers about their views on this growing category.

Business News

Bioavailability emerges as a key nutritional driver, says Frutarom Natural Solutions Chief

04 Jul 2018 --- The demand for natural, sustainable and integrated solutions, as well as growing calls for expressing bioavailability are all key drivers for today’s health and nutrition products, Frutarom’s President of Natural Solutions, Yoni Glickman has said. The business unit, which offers Flavor & Color, Food Protection and Health Benefits, accounts for about 25 percent of Frutarom’s turnover. An integrated cognitive health platform will be just one of the target areas for growth for the business, in the run-up to Frutarom’s US$7.1 billion acquisition by International Flavors & Fragrances (IFF), which was announced last May.

More Articles
URL : http://www.nutritioninsight.com:80/news/frutarom-enters-asias-beauty-from-within-market.html