Danone Debuts Aptamil Infant Formula in India
17 Jan 2017 --- Danone is strengthening its nutrition business in India with the launch of internationally popular infant formula brand Aptamil with its enriched nutrients that supports brain and eye development in babies and helps to boost the immune system.
Aptamil currently has a strong presence in 45 countries around the world and will now make its Indian debut, which Danone describes as a “landmark step” and more product launches will follow throughout 2017.
“This is the first time we are bringing our global infant formula products range to India. We have aggressive plans to introduce many new products in India this year to strengthen our nutrition portfolio. At Danone we ensure that our products are tailored to meet the nutritional needs of different consumer groups, based on the latest science and local nutritional insights,” says Rodrigo Lima, Managing Director, Danone India.
The company plans to produce a local supply at a Punjab facility.
“For us ‘make in India’ is central to our growth strategy and Aptamil will also be manufactured in India at our world class facility at Lalru, Punjab. We have invested over Rs 150 cr to upgrade the machinery at this plant that we acquired from Wockhardt in 2012,” adds Lima.
As a leading nutrition company with a focus on health, Danone says the right nutrition in the ?rst 1,000 days from the moment of conception to two years of age positively in?uences short and long-term health outcomes.
Danone supports the World Health Organization (WHO) global public health recommendation calling for exclusive breastfeeding for the first six months with continued breastfeeding up to two years and beyond, combined with the safe introduction of appropriate complementary foods.
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