Ajinomoto’s Amino Vital Gold Goes on Sale In Brazil

31 Aug 2016 --- Japanese chemical and food corporation Ajinomoto Co is launching a new supplement to replenish amino acids for sports enthusiasts in Brazil.

This is the first time Ajinomoto Co has sold an amino acid health food for sports in the Brazilian market as Amino Vital Gold becomes available online from September 1.

The sports supplement market in Brazil was BRL 752 million (US$232 million) in 2015 and has been growing continuously at an average annual rate of more than 10 percent over the past six years.

This consists of proteins, branded-chain amino acids (BCAA) and other products with BCAA accounting for around 25 percent of the total, according to Ajinomoto’s Brazil estimate for this year. 

The new sports supplement is geared towards avid athletes and sports men and women, particularly runners. Ajinomoto says the number of runners has continued to grow in recent years, especially in large cities, as running has become second to football as the most popular sport. 

Amino Vital Gold is designed to restore amino acids necessary for conditioning for people who enjoy sport to the limit. It’s an advanced amino acid supplement made from Ajinomoto Co’s original mixture of 4,000mg of essential amino acids, mainly BCAA with a high amount of leucine, a major component of muscle tissue. It’s easy to swallow as the grapefruit-flavored granules dissolve in the mouth. 

It was developed to help athletes with grueling daily workouts and training schedules so they can continue to train without being hindered. Top athletes and competitors have been widely using the product since its launch in Japan in August 2012.

Brazil has strict regulations regarding the sale of amino acid supplements and only BCAA products are permitted. Ajinomoto Brazil obtained approval for the product in May as a novel food, a classification for new food and/or food ingredients. 

Alongside online sales, the company plans to offer samples at marathons and other venues in the country as part of a strategy to push the brand.