Weight management innovation

Jan 2020
INNOVA MARKET INSIGHTS COMMENTARY
Food & beverage launches with a weight management claim increased globally, featuring a +7% year-over-year growth when comparing 2019YTD and 2018 launches. In 2019YTD, the top categories of global product launches tracked with a weight management claim were Sports Nutrition (35%), Soft Drinks (12%)... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Meal Replacement & Other Drinks
  3. Tea
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2019 vs 2018)

TOP COMPANY
Weight Watchers

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of marine oils in food & beverage launches increased globally, featuring a +41% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with marine oils were Baby & Toddlers (65%), with fish oil being the leading ingredient among the marine oils tracked. The top health positionings of global product launches tracked with marine oils in 2019 were DHA (39%), Omega 3 (28%) and Digestive/Gut Health (27%).
The use of amino acids in food & beverage launches is increasing globally, featuring a +24% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with amino acids were Snacks (22%), Sports Nutrition (16%) and Sauces & Seasonings (11%) with glutamine being the leading ingredient among the amino acids tracked. The top health positionings of global product launches tracked with amino acids in 2018 were Sports & Recovery (14%), Energy/Alertness (10%) and No Additives/Preservatives (9%).
The use of sports & recovery claims in food & beverage launches has increased globally, featuring a +107% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with a sports & recovery claim was Sports Nutrition (99%), with leucine (23%) being the leading ingredient among the ingredients tracked. The top health positionings of global product launches tracked with a sports & recovery claim in 2018 were Energy/Alertness (37%), Gluten-Free (31%) and Added Protein (29%).
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