Vitamin/Mineral ingredients innovation

May 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of vitamin/mineral ingredients in supplements & sports nutrition launches, increased globally, featuring a +16% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements & sports nutrition launches tracked with vitamin/mineral... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Sports Powders
  3. Botanical/Herbal Supplements
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+16% (2020 vs 2021)

TOP COMPANY
The Protein Works

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

According to Innova Market Insights, the use of mobility claims in sports and nutrition supplements increased by 17% from 2020 to 2021. The top subcategory to be paired with mobility claims was vitamins/minerals, with vitamin D3 taking the lead in the paired mobility space. The top positionings paired with mobility were immune health, skin health and energy and stamina.
Fiber innovation Oct 2022
The use of fiber in supplements and sports nutrition launches is decreasing globally, featuring a -1% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements and sports nutrition launches tracked with fiber was sports bars (21%). In 2021, Sucralose (49%) was the leading ingredient among global supplements and sports nutrition launches tracked with fiber. The top positionings of global supplements and sports nutrition launches tracked with fiber in 2021 were high/source of protein (32%), digestive/liver health (supplements) (28%), and immune health (supplements) (22%).
The use of immune health ingredients in food & beverage launches, is increasing globally, revealing a +15% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with immune health ingredients is Baby & Toddlers (26%). In 2021, Vitamin C (20%) and Vitamin B6 (19%) are the leading ingredients among the immunity health food & beverage launches. The top positionings of global product launches tracked with immune health ingredients in 2021 are Natural (37%), Organic (8%), and Wholegrain (7%).
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