Supplements innovation

Jan 2021
INNOVA MARKET INSIGHTS COMMENTARY
Supplement launches have increased globally, featuring a +43% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategories of global supplement launches were Vitamins/Minerals (26%) and Botanical/Herbal Supplements (25%), with magnesium, vitamin C and vitamin B6 being... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Botanical/Herbal Supplements
  3. Probiotics
INGREDIENTS ANALYZED
Food & beverage launches only;
Magnesium
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+43% (2019 vs 2018)

TOP COMPANY
Life Extension

TOP CATEGORY
Vitamins/Minerals

TOP INGREDIENTS
Magnesium

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of immune health ingredients in food & beverage launches, is increasing globally, revealing a +15% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with immune health ingredients is Baby & Toddlers (26%). In 2021, Vitamin C (20%) and Vitamin B6 (19%) are the leading ingredients among the immunity health food & beverage launches. The top positionings of global product launches tracked with immune health ingredients in 2021 are Natural (37%), Organic (8%), and Wholegrain (7%).
The use of cognitive enhancement in supplements & sports nutrition launches is increasing globally, featuring a +20% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with cognitive enhancement claim is Vitamins/Minerals (19%). In 2021, Vitamin C (37%) is the leading ingredient among the cognitive enhancement tracked in supplements & sports nutrition launches, followed by Vitamin B6 (36%). The top positionings of global product launches tracked with cognitive enhancement in 2021 are Energy & Stamina (27%), Immune Health (25%), and Heart Health (15%).
The use of plant-based claims in supplements & sports nutrition launches, is increasing globally, featuring a +25% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements and sports nutrition launches tracked with plant-based claims are vitamins/minerals (22%), botanical/herbal supplements (22%) and sports powders (17%). In 2021, turmeric, beetroot and curcumin are the leading ingredients among the supplements & sports nutrition launches tracked with plant-based claim. The top positionings of global product launches tracked with plant based claim in 2021 are immune health (31%), brain-mood health (24%), and energy & stamina (22%).
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