Supplements innovation
Jan 2021
INNOVA MARKET INSIGHTS COMMENTARY
Supplement launches have increased globally, featuring a +43% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategories of global supplement launches were Vitamins/Minerals (26%) and Botanical/Herbal Supplements (25%), with magnesium, vitamin C and vitamin B6 being... More

TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Probiotics
TRENDING

TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+43%
2019 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Magnesium
Magnesium
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+43% (2019 vs 2018)
TOP COMPANY
Life Extension
TOP CATEGORY
Vitamins/Minerals
TOP INGREDIENTS
Magnesium
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
+43% (2019 vs 2018)
TOP COMPANY
Life Extension
TOP CATEGORY
Vitamins/Minerals
TOP INGREDIENTS
Magnesium
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Bone and joint health innovation
Mar 2021
Bone and joint health claims in food & beverage launches, including supplements, are stable globally, featuring +0.2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with bone and joint health claims were Supplements (49%), Baby & Toddlers (21%) and Dairy & Dairy Alternatives (12%), with calcium, vitamin C and magnesium being the leading ingredients among the product launches tracked. The top health positioning tracked in global product launches also featuring a bone and joint health claim in 2020 was Immune Health (38%).
Heart health innovation
Feb 2021
The use of heart health claims in food & beverage launches has decreased globally, featuring a -9% year-over-year decrease when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with a heart health claim was Supplements (54%), with Eicosapentaenoic Acid (EPA) being the leading ingredient among nutraceutical and functional ingredients tracked. The top health positionings of global product launches tracked with heart health claims in 2020YTD were Brain-Mood Health (Supplements) (24%), Immune Health (20%) and Energy & Stamina (Supplements) (15%).
Amino acids innovation
Dec 2020
The use of amino acids in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with amino acids was Sports Nutrition (21%), with glutamine, taurine and leucine being the leading ingredients among the amino acids tracked. The top health positioning of global product launches tracked with amino acids in 2019 was Energy/Alertness (11%).