Supplements innovation

Jan 2021
INNOVA MARKET INSIGHTS COMMENTARY
Supplement launches have increased globally, featuring a +43% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategories of global supplement launches were Vitamins/Minerals (26%) and Botanical/Herbal Supplements (25%), with magnesium, vitamin C and vitamin B6 being... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Vitamins/Minerals
  2. Botanical/Herbal Supplements
  3. Probiotics
INGREDIENTS ANALYZED
Food & beverage launches only;
Magnesium
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+43% (2019 vs 2018)

TOP COMPANY
Life Extension

TOP CATEGORY
Vitamins/Minerals

TOP INGREDIENTS
Magnesium

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of amino acids in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with amino acids was Sports Nutrition (21%), with glutamine, taurine and leucine being the leading ingredients among the amino acids tracked. The top health positioning of global product launches tracked with amino acids in 2019 was Energy/Alertness (11%).
The use of “recover”/“recovery” claims in Sports Nutrition launches has increased globally, featuring a +30% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategory of Sports Nutrition launches tracked with a “recover”/“recovery” claim was Sports Powders (73%), with sucralose being the leading ingredient among the Sports Nutrition products tracked with a “recover”/“recovery” claim. The top health positionings of Sports Nutrition launches including “recover”/“recovery” in 2019 were High/Source of Protein (23%), Enerygy/Alertness (17%) and Gluten-Free (14%).
The use of probiotics in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with probiotics was Dairy & Dairy Alternatives (44%), with Lactobacillus acidophilus, Streptococcus thermophilus and Lactobacillus bulgaricus being the leading probiotic ingredients among the products with probiotics tracked. The top health positionings of global product launches tracked with Probiotics in 2019 were Digestive/Gut Health (39%), Probiotic (25%) and High/Source of Protein (21%).
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