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Sports & Recovery innovation

Nov 2019
ABSTRACT
The use of sports & recovery claims in food & beverage launches has increased globally, featuring a +107% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with a sports & recovery claim was Sports Nutrition (99%), with leucine... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Sports Bars
  3. Sports Drinks RTD
INGREDIENTS ANALYZED
Food & beverage launches only;
Leucine
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+107% (2018 vs 2017)

TOP COMPANY
lovate Health Sciences International

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Leucine

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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