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Probiotics innovation

Jun 2021
ABSTRACT
The use of probiotics in sports nutrition and supplements has decreased globally, featuring a -18% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches tracked with probiotics was Probiotics (Supplements)... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Probiotics (Supplements)
  2. Vitamins/Minerals (Supplements)
  3. Sports Powders
INGREDIENTS ANALYZED
Food & beverage launches only;
Lactobacillus acidophilus
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-18% (2020 vs 2019)

TOP COMPANY
Renew Life Formulas

TOP CATEGORY
Supplements

TOP INGREDIENTS
Lactobacillus acidophilus

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that global launches of supplements & sports nutrition products with joint health claims are on the rise, with a +9% year-over-year growth from April 2022 to March 2024. Supplements dominated these launches with an 89% share of NPD. Vitamin C emerged as the leading ingredient, featuring in 36% of joint health products.
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
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