Probiotics innovation
Jun 2021
ABSTRACT
The use of probiotics in sports nutrition and supplements has decreased globally, featuring a -18% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches tracked with probiotics was Probiotics (Supplements)... More
TOP 3 SUB-CATEGORIES
- Probiotics (Supplements)
- Vitamins/Minerals (Supplements)
- Sports Powders
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-18%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Lactobacillus acidophilus
Lactobacillus acidophilus
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-18% (2020 vs 2019)
TOP COMPANY
Renew Life Formulas
TOP CATEGORY
Supplements
TOP INGREDIENTS
Lactobacillus acidophilus
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
-18% (2020 vs 2019)
TOP COMPANY
Renew Life Formulas
TOP CATEGORY
Supplements
TOP INGREDIENTS
Lactobacillus acidophilus
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supplements innovation
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Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
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