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Nutraceuticals & functional ingredients innovation

Nov 2023
ABSTRACT
The use of nutraceutical & functional ingredients in supplements & sports nutrition launches is increasing globally, featuring a 7% year-on-year growth when comparing the period from July 2021 to June 2023 launches. Two out of three launches with such ingredients were supplements, with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Botanical/Herbal Supplements
  3. Vitamins/Minerals
INGREDIENTS ANALYZED
Food & beverage launches only;
Caffeine
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2021 vs 2023)

TOP COMPANY
Holland & Barrett

TOP CATEGORY
Supplement

TOP INGREDIENTS
Caffeine

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2021 vs 2023

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
Innova Market Insights data suggests that plant-based claims in sports nutrition is gaining momentum globally with a 25% year-over-year growth from October 2021 to September 2023. Sports powders dominated as the top subcategory, capturing 64% share of launches. Pea protein reigns supreme at 30% among tracked plant-based protein.
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