Mobility innovation
Nov 2022
ABSTRACT
According to Innova Market Insights, the use of mobility claims in sports and nutrition supplements increased by 17% from 2020 to 2021. The top subcategory to be paired with mobility claims was vitamins/minerals, with vitamin D3 taking the lead in the paired mobility space. The top positionings... More
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Hair Skin & Nails
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+17%
2020 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin D3
Vitamin D3
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+17% (2020 vs 2021)
TOP COMPANY
Prozis
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin D3
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
+17% (2020 vs 2021)
TOP COMPANY
Prozis
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin D3
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation
Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.