Ingestible beauty innovation
Dec 2023
ABSTRACT
The use of skin health claims in supplements & sports nutrition launches, is increasing globally, featuring a 12% year-on-year growth when comparing October 2021 to September 2023 launches. The top category for these products was supplements, with vitamin C as the leading ingredient. More 
TOP 3 SUB-CATEGORIES
- Hair Skin & Nails
- Vitamins/Minerals
- Botanical/Herbal Supplements
TRENDING
TRENDING
UP
UP
Global (excluding Russia)
REGION
ANALYZED
ANALYZED
+12%
2021 VS 2023
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2021 vs 2023)
TOP COMPANY
BioTech USA
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2021 vs 2023
+12% (2021 vs 2023)
TOP COMPANY
BioTech USA
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2021 vs 2023
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
