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Ingestible beauty innovation

Dec 2023
ABSTRACT
The use of skin health claims in supplements & sports nutrition launches, is increasing globally, featuring a 12% year-on-year growth when comparing October 2021 to September 2023 launches. The top category for these products was supplements, with vitamin C as the leading ingredient.  More rightarrow
TOP 3 SUB-CATEGORIES
  1. Hair Skin & Nails
  2. Vitamins/Minerals
  3. Botanical/Herbal Supplements
TRENDING
TRENDING
UP
Global (excluding Russia)
REGION
ANALYZED
+12%
2021 VS 2023
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C

View Details
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2021 vs 2023)

TOP COMPANY
BioTech USA

TOP CATEGORY
Supplements

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2021 vs 2023

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

Supporting Immunity innovation Sep 2024
Innova Market Insights data indicates that global supplement launches with immune health claims have grown significantly, with a 13% CAGR from July 2019 to June 2024. In the most recent period (July 2023 – June 2024), Vitamins and Minerals dominated the immunity supplement category, accounting for 34% of new launches, with Vitamin C as the top ingredient at 36%.
Health-boosting botanicals innovation Aug 2024
Innova Market Insights data indicates that global launches of supplements and sports nutrition products with botanical ingredients have grown 6% from July 2019 to June 2024. From July 2023 to June 2024, Supplements made up 64% of these launches, with Cocoa Powder being the leading botanical ingredient. The top positionings were Immune Health (23%), Brain-Mood Health (22%) and Energy & Stamina (22%).
Managing menopause innovation Jul 2024
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.
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