Cognitive Enhancement innovation
Aug 2022
ABSTRACT
The use of cognitive enhancement in supplements & sports nutrition launches is increasing globally, featuring a +20% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global product launches tracked with cognitive enhancement claim is Vitamins/Minerals... More 
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Essential Fatty Acids
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+23%
2020 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin B6
Vitamin B6
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+23% (2020 vs 2021)
TOP COMPANY
The Protein Works
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin B6
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
+23% (2020 vs 2021)
TOP COMPANY
The Protein Works
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin B6
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation
Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
