Cardiovascular impact innovation
Feb 2023
ABSTRACT
According to Innova Market Insights, the use of cardiovascular impact claims in F&B product and supplement launches is decreasing globally, with a marked -10% year-over-year decline when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. Supplements is top category of... More 
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Botanical/Herbal Supplements
- Essential Fatty Acids
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-10%
2021 VS 2022
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-10% (2021 vs 2022)
TOP COMPANY
Nutraceutical
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
-10% (2021 vs 2022)
TOP COMPANY
Nutraceutical
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
