Bone strength innovation
Mar 2023
ABSTRACT
According to Innova Market Insights, the use of bone strength claims in food and beverages (including supplements) launches is decreasing globally, featuring a 17% year-over-year decline when comparing 2021 and 2022 launches. Babies and toddlers is the top category of global product launches... More 
TOP 3 SUB-CATEGORIES
- Baby Formula/Milk
- Sports Powders
- Baby Cereals & Biscuits
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-17%
2021 VS 2022
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-17% (2021 vs 2022)
TOP COMPANY
Nestlé
TOP CATEGORY
Baby & Toddlers
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
-17% (2021 vs 2022)
TOP COMPANY
Nestlé
TOP CATEGORY
Baby & Toddlers
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2022
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation
Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
