Amino acids innovation

The use of plant based claim in supplements & sports nutrition launches, is increasing globally, featuring a +25% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements and sports nutrition launches tracked with plant based claim are vitamins/minerals (22%), botanical/herbal supplements (22%) and sports powders (17%). In 2021, turmeric, beetroot and curcumin are the leading ingredients among the supplements & sports nutrition launches tracked with plant-based claim. The top positionings of global product launches tracked with plant based claim in 2021 are immune health (31%), brain-mood health (24%), and energy & stamina (22%).

The use of probiotic ingredients in supplements and sports nutrition launches is increasing globally, featuring a +24% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategories of global supplements & sports nutrition launches tracked with probiotic ingredients are probiotics (49%), sports powders (13%), and vitamins/minerals (9%). In 2021, lactobacillus acidophilus is the leading probiotic ingredient among the global supplements & sports nutrition launches tracked with probiotic ingredients. The top health positionings of global supplements & sports nutrition launches tracked with probiotic ingredients in 2021 are digestive health (64%), immune health (47%), and energy (14%).

The use of vitamin/mineral ingredients in supplements & sports nutrition launches, increased globally, featuring a +16% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top subcategory of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients was Vitamins/Minerals (31%). The top ingredients of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients in 2021 were vitamin C (40%), magnesium (40%), and vitamin B6 (29%). The top positionings of global supplements & sports nutrition launches tracked with vitamin/mineral ingredients in 2021 were immune health (34%), energy/stamina/alertness (33%), and brain health (24%).