DATE: 06 December 2021
Active Lifestyle, Active Life Nutrition

Consumers have a very positive perception of plant-based protein and a majority want to increase their “free-from” protein consumption. While whey protein will likely remain the dominant form of protein in sports drinks, the other aspect expects continued growth and evolution of plant-based proteins. In hence, after the COVID-19 pandemic, protein enhances with ingredients for immune supports. Moreover, the personalized nutrition market also penetrates in the protein category. Aligned with the latest trends, COSMAX NBT and COSMAX BIO have launched an innovative delivery format, Popping PuffTM and exclusive new ingredient, Chrytri.