03 Mar 2023 --- This week in nutrition news, AstaReal revealed it has partnered with an Italian distributor to expand the market for the company’s natural astaxanthin offering. Brightseed... Read More

16 May 2022 --- Consumers are craving flavorful convenience in the next generation of nutraceuticals. Formats offering confectionery crossovers and single-doses without water are proliferating. But... Read More

26 Apr 2022 --- As Vitafoods is around the corner, companies are gearing up for launches ranging from immunity to probiotics and sports nutrition, while showcasing developments in cannabidiol (CBD)... Read More

07 Apr 2022 --- With more innovation, new formats and ingredients, the eye health market is rapidly expanding to meet growing demand. Historically a niche market targeting older consumers, it has... Read More

01 Apr 2022 --- Throughout the global COVID-19 pandemic, NutritionInsight is dedicated to bringing its readers all the latest and most relevant industry updates. Visit this news feed for the... Read More

22 Nov 2021 --- The last couple of years have brought an increasing interest in astaxanthin, according to Peter Worsoe, AstaReal’s CEO. This has also led to new players on the scene, which makes differentiation all the more important. The Sweden-based company is achieving this through its cutting-edge research, high product quality and by targeting the global market.

17 Jun 2019 --- At Vitafoods Europe 2019, NutritionInsight spoke with Andie Long, Manager - Marketing and Sales at AstaReal, about the growing opportunities and health areas for astaxanthin. 

19 Sep 2018 --- At Vitafoods Asia 2018, AstaReal highlighted several trends in astaxanthin application. “I see tremendous opportunities in Asia-Pacific. Innova Market Insights data has allowed us to great insight into APAC. The number of new astaxanthin launches in the region has been growing at a phenomenal rate with 19 percent CAGR between 2011 and 2016. By market share APAC represents 21 percent of this new product development. That tells us that it is a hotbed of activity and especially in the areas where people are interested in, we have discovered that skin health is number one, followed by general health & wellness, followed by eye health. That gives us a tremendous opportunity to leverage the portfolio that we have to create value added products,” says Vincent Woods.

20 Jun 2018 --- There is growing support around the potential for astaxanthin and other antioxidants to aid a longer healthspan. “One of the aspects that we are trying to achieve within health & nutrition is to expand the healthspan segment of your life to make it as close as possible to your lifespan. Astaxanthin is a fantastic free radical scavenger, which is something that influences oxidative stress, which is a component of having a deficit of your life. It also interacts beautifully with mitochondria, which are the energy sources in the cell. As you get older these mitochondria become more dysfunctional but astaxanthin can help to protect them,” says Malk Miller, an ambassador for Astareal. 

08 Sep 2017 --- Recent innovations from AstaReal Pte. Ltd. include AstaReal CWS25, which dissolved in just 30 seconds. The product is claimed to offer unrivaled taste compatibility. The product is described as a spray dried, water soluble powder containing 2.5% natural astaxanthin plant extract. This functional powder is specifically designed for use in powdered drinks and functional foods. “Its excellent powder properties and extremely mild flavor and odor offer unsurpassed compatibility, and it fully dissolves in just 30 seconds.” Also new from the company is AstaReal P4AF with twice the astaxanthin content. The company's Singapore based president speaks to NutritionInsight.

26 Apr 2021 --- In industry developments last week, Merit Functional Foods unlocked canola protein potential with a new patented extraction process, while AstaReal secured a patent for its muscle-aiding astaxanthin to personalize F&B. In the sports arena, Robertet further shed light on the role of cellular health on sports nutrition.

25 Jan 2021 --- This week’s NutritionInsight NewsBite podcast looks into e-gaming’s emerging market potential. Recent business news highlights include Lonza’s exit from the softgel arena in the pharma market and other moves in the infant formula sector.

03 Oct 2019 --- The healthy aging market is booming and shows no sign of slowing down and it isn't just older consumers who are driving demand within this space. Increasing awareness regarding the importance of aging well and taking a preventative approach early on presents a huge opportunity for science backed ingredients across a range of demographics. In this webinar AstaReal discusses the trends driving the healthy aging market forward, where key opportunities lie and consumer needs that can be met with natural astaxanthin. Watch this webinar to discover how natural astaxanthin has the ability to target the root cause of aging through its ability to promote mitochondrial health and how this can be used to address the health concerns of consumers across all life stages.

12 Apr 2018 --- Join AstaReal´s expert, Dr. Mark Miller as he guides you through the latest in natural astaxanthin science and research. Discover why natural astaxanthin continues to gain attention within the sports nutrition category and explore its unique actions which reveal why it is becoming the premier ingredient for performance and recovery.