RIMFROST Launch New High-Phospholipid Krill Extract for EU Market

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04 May 2016 --- Norwegian RIMFROST will launch their high-phospholipid krill extract to allow European supplement marketers more opportunities to develop new Antarctic krill-based products with EU authorized health claims.

“RIMFROST SUBLIME PL60 Antarctic krill extract is much more than an omega 3 ingredient. It is a nature-made multi-nutrient formulation,” says RIMFROST NZ Managing Director John Cameron.
 
“At RIMFROST we are innovating to provide the full spectrum of krill’s benefits for our customers and consumers. As a result, we are the first and only provider of ultra-high 60% phospholipid extract of Antarctic krill in the health supplements space. This enables authorized EU health claims in convenient dosages.”
 
DHA/EPA are the prominent fatty acids found in the extract, but it also contains significant levels of Phospholipids, Choline and Astaxanthin. One of the most tangible benefits of RIMFROST’s ultra-high phospholipid krill products is the substantial increase in choline and omega 3 content, enabling conveniently dosed applications with authorized EU health claims.
 
Phospholipids are carriers and storage units for choline and polyunsaturated fatty acids (PUFAs). With the impressive level of 60% phospholipid concentration, RIMFROST has been able to naturally concentrate the key nutrients, with no added extras.
 
Launched to customers in the US at Supply Side West in October 2015, RIMFROST state that the European market can now also benefit from the renewed value proposition of Antarctic krill. As the traditional krill category has been stagnant for some time, this launch is creating new growth avenues for krill by providing wider opportunities to connect its benefits with the demands of the modern consumer.
 
“RIMFROST SUBLIME can be seen as a nutritional tool, ensuring that our bodies and minds have enough nutrients to perform optimally at all times. We can perfectly meet consumer demands for clean and pure, naturally sourced, sustainably produced solutions.” Cameron explains, suggesting there are interesting applications for both personalized supplements to meet specific health needs, as well as more general formulations to maintain health and wellbeing.
 
Of particular interest is how the different nutrients in RIMFROST’s Antarctic krill extract work together. They are all amphiphilic in their nature, which enables them to be effectively transported into every part of the body, even across the blood-brain barrier.

Therefore, this nature-made multi-nutrient formulation can enhance processes throughout the body and provide benefits in many interesting health areas e.g. management of homocysteine and inflammation levels, liver health, cardiovascular health and memory and brain function.
 
All nutrients in the all-natural RIMFROST SUBLIME can become structural part of the cell membranes. Together the nutrient combination helps the body to fight against oxidative stress, maintain healthy homocysteine levels and manage good lipid metabolism.
 
RIMFROST SUBLIME is produced to maintain nutrients as they appear in nature. It is from a sustainable marine source in the Southern Ocean, certified by Friend of the Sea (FOS) and Marine Stewardship Council (MSC). 
 
Norwegian RIMFROST will be introducing its ultra-high phospholipid SUBLIME krill extract to the European market at the upcoming Vitafoods show in Geneva, beginning May 10. 

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