Color of Sweetener Packet May Determine Sweetness Perception

0b38192a-7663-4b1b-a749-a85ab112814earticleimage.jpg

24 Jan 2017 --- The packet color of nonnutritive sweeteners may impact the sweetness perception and overall liking of the product, according to a new study published in the Journal of Food Science.

The study looked at 560 subjects and evaluated five sweeteners: sucralose (yellow), stevia (green), saccharin (pink), aspartame (blue) and sucrose (sugar) (white).

Subjects received sweetener packets under two conditions: control (brand name only) and informed (brand name/packet image), to assess impact of the packet color.

For each condition, five identical tea samples each labeled with a sweetener type were rated for sweetness and overall liking and emotions.

The researchers from Louisiana State University found that sweetener type exerted a significant effect on sweetness liking, overall liking and emotional responses.

Consumers rated sweetness liking and overall liking higher for sucrose than for nonnutritive sweeteners.

The name and colored sweetener packet elicited more differentiating emotions than sweetener name alone.

Results demonstrated a trend of significantly lower intensity of positive emotions for nonnutritive sweeteners compared to sugar, and vice versa for negative emotions, except for the emotions “worried” and “free” in both control and informed conditions.

Sweetness liking was strongly correlated with the emotion “satisfied” for sucralose and saccharin only in the name condition, whereas it was strongly correlated with the emotions “pleased” and “satisfied” for stevia, “disgusted” for aspartame and “satisfied” for sucrose in the name/packet image condition.

Essentially, the sensory-emotion profile of sucrose was distinct from that of nonnutritive sweeteners regardless of actual taste of the product.

“The premise of this present work is that the characteristic packet colors of sweeteners may generate expectations, and this likely reflects sensory impressions about product characteristics thereby influencing liking and consumer emotions,” the authors wrote.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Health & Nutrition News

Family awareness highlighted during World Diabetes Day

14 Nov 2018 --- Four in five parents have trouble recognizing the warning signs of diabetes, according to research by the International Diabetes Federation (IDF). To mark this year’s World Diabetes Day, IDF is seeking to raise awareness of the effect diabetes has on the family, with a particular focus on prevention and management of the disease. 

Health & Nutrition News

Coca-Cola eyeing energy drinks space, reports claim

09 Nov 2018 --- Coca-Cola is reportedly planning to introduce a range of energy drinks under its own brand name, further signaling the company’s intent to offer beverages for all occasions. According to Reuters, the company is looking to launch two versions – “Coca-Cola Energy” and “Coca-Cola Energy No Sugar” – made with guarana extract and naturally-derived caffeine sources.

Health & Nutrition News

Feeling good inside and out: Consumers seek fiber for gut health 

01 Nov 2018 --- Fiber holds increasing potential for manufacturers as an ingredient that can be added to products to throw in an extra dash of health and satiety. Due to its strong prebiotic value, consumers are increasingly recognizing the health benefits that a fibrous diet can bring – beyond keeping you regular. Further bringing fiber into the spotlight, eight specific fibers were greenlighted by the US Food and Drug Administration (FDA) in a regulatory announcement earlier this year, meaning that the promoted fibers can be classified as “dietary fibers” on the upcoming Nutrition Facts Label. Fiber is a key ingredient for feeling good inside and out. 

Business News

PepsiCo expands presence in plant-based space with acquisition of Health Warrior brand 

01 Nov 2018 --- PepsiCo has acquired Health Warrior, a US-based nutrition company that makes plant-based products including bars. The transaction will further expand the company's nutrition portfolio and marks the first investment led by the PepsiCo HIVE, a new entity within PepsiCo designed to grow emerging brands.

Health & Nutrition News

“Confronting” Australian public campaign to highlight impact of sugary drinks on obesity and cancer

29 Oct 2018 --- Cancer Council Victoria has launched a “confronting” public awareness campaign to inform Australians about the link between obesity and 13 types of cancer. The campaign seeks to address the fact that nearly two-thirds of Australians are overweight or obese, according to the Australian Institute of Health and Welfare, and that one crucial way to lose weight is to cut sugary drinks from the diet. The “gruesome” images of the campaign have been likened to the public health approach used to warn smokers of the dangers of tobacco.

More Articles
URL : http://www.nutritioninsight.com:80/news/Color-of-Sweetener-Packet-May-Determine-Sweetness-Perception.html?tracking=Weight%20Management