Vitamin opportunities
May 2023There is an increase in vitamin and mineral subcategory launches with an annual growth of +20% from the year 2018 to 2022 (CAGR). In 2022, the top leading claim for vitamins was immune health, but mental acuity shows potential for innovation with the fastest annual global growth of +99% (CAGR, 2018-2022). Vitamin C, vitamin D3 and vitamin B6 were the leading vitamin ingredients for launches in 2022. Gummies and gels are the fastest growing vitamin formats in the last five years unlocking an opportunity for more format innovation.
Yummygums Immunity Dietary Supplement: Blackberry Flavor (Netherlands)
- This dietary supplement contains a mix of vitamins and vegetable extracts that helps to support your immune system.
- With vitamins C and D, zinc, echinacea, elderberry and blackberry flavor.
- Vitamin C supports the body's defenses and contributes to fitness.
- Zinc and vitamin D have a positive influence on the immune system.
- Vegan friendly. Sugar-free. Free of gluten, lactose, artificial colors and flavors, seeds and nuts and uses animal gelatin as a binder.
- Comes in 60 vitamin gummies with blackberry flavor, held in a plastic bottle.
Sports nutrition is essential for effective post-workout recovery, with a growing trend of products tailored for this purpose. Our analysts pick 10 recent post-workout product launches that promise to bounce back from a workout, show emphasis on beneficial science-backed ingredients and are versatile in flavors.
The rise in demand for botanical and herbal supplements reflects a shifting preference toward nature-derived alternatives. Overall, the launches for botanical and herbal supplements have grown +5% from Jul 2018 to Jun 2023. These supplements often focus on enhancing mind and mood health, as well as immunity. Two spices used the most often in botanical & herbal supplements are curcumin and turmeric.
Brain boost
Aug 2023The quest for optimal brain health has led to a surge in the market for sports nutrition & supplements with brain-related claims, growing at an average annual rate of 21% between 2018 and 2022. Additionally, there has been a remarkable compound annual growth rate (CAGR) of 83% for product launches targeting brain-mood health during the same period. Key ingredients are vitamin B6, B12, and vitamin C, whereas herbal and functional ingredients such as Ashwagandha, Reishi, or Lion’s mane mushroom are gaining ground.
Ingredient synergies
Aug 2023New supplement launches show that brands are emphasizing ingredient synergy on the pack. That ingredients like vitamins, minerals, and herbs are combined to achieve better effectiveness and help the performance of the supplements. This allows the supplement to work better and provides more benefits for the health.
Vegan-friendly innovations
Jul 2023Vegan-friendly supplement and sports nutrition launches have tripled in the last three years, with an average annual growth of 33% from 2018 to 2022. Botanical and herbal supplements are the leading subcategory for vegan launches in 2022, but there is a steep growth for men’s and women’s specialty supplement launches with vegan claims. There is also a 108% growth for vegan gummy launches.
Malnutrition
Jul 2023Addressing malnutrition is a pressing global concern, particularly in light of the global pandemic and cost-rising crisis. From nutrient-dense foods to specialized dietary supplements, emerging innovative products and solutions are offering targeted approaches to meet the recommended daily nutrient intake and tackle the effects of malnourishment.