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NPD in action: Immunity ingredients

Nov 2020

Immunity claims on global food, beverage and supplements have witnessed an average annual growth of +15 percent between 2015 and 2019, and ongoing anxiety stemming from COVID-19 will continue to push consumers toward prioritizing their immune health. Vitamins, minerals, probiotics and numerous botanicals remain key ingredients in strengthening the immune system.


6/10

UHA Matcha Lemon Throat Candy (Japan). A new taste with a bit of bitterness of matcha and the refreshing acidity of lemon. Using a representative brand of tea, Uji Matcha from Kyoto, it has a full-fledged taste. Comes in a resealable heat-sealed plastic packet. In addition to 30 percent less carbohydrates, it contains catechin, vitamin C and citric acid to prevent summer illness and colds.