NPD in action: Clean label supplements

Feb 2019

Interest in dietary supplements has grown as consumers become increasingly knowledgeable about health and wellness. As concern over preservatives and artificial ingredients within this space also rises, clean label has become a standard expectation. This, in turn, influences supplement manufacturers to focus on creating optimal transparent product labels with non-GMO, natural and organic claims.  


Solaray Fermented Shiitake Dietary Supplement: 60 Vegetarian Capsules (Sweden). One hundred vegcaps of fermented shiitake food supplement in a plastic bottle. Organically grown. Contains 500mg of Lentinula edodes mushroom per capsule. Lab verified product. The shiitake fungus is naturally rich in polysaccharides (beta glucans). The fungus is grown on organic, gluten-free whole oats. The fermentation increases the bioavailability and breaks down lignans and phytates that can prevent absorption. The product is suitable for vegans.