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NPD in action: Healthy aging

Jul 2021

The COVID-19 pandemic has created newfound consumer interest in the importance of healthy aging and maintaining a healthy lifestyle across all stages of life. Sports nutrition products and supplements with claims related to healthy aging often present heart, immune, brain-mood, skin and eye health boosting properties. Top ingredients include magnesium, resveratrol and vitamin C (Global, 2020).

Reserveage
Ruved
Metagenics
Adashiko
Ifresh
Strength and Spices
Renude
Prime
Jiva
HealthAid

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Reserveage Nutrition Resveratrol Dietary Supplement (US). Resveratrol dietary supplement with 250 mg of active trans resveratrol anti-aging formula that supports a healthy heart, cellular health and longevity. Comes in 60 veggie capsules in a plastic bottle, held in a carton box. Supports a healthy heart, cellular health and longevity. Helps fight free radicals and excessive oxidation in the body due to aging, lifestyle and the environment. Powerful antioxidants present in red wine. Its anti-aging compounds support optimal wellness and ensure vibrancy. Provides antioxidant benefits that are equivalent to consuming red wine. Suitable for vegans. Clinically studied ingredients.

In the dynamic sports nutrition and supplements market, CBD & its alternatives have been reshaping the landscape. Athletes and fitness enthusiasts are increasingly exploring these natural compounds as potential solutions for recovery, performance enhancement and overall well-being. CBD, hemp and other alternatives like adaptogens, amino acids and plant-based ingredients are gaining attention for their anti-inflammatory properties and stress-relief potential, reflecting a growing awareness of recovery, mental wellness and sustainable health practices in this industry.
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Pain Relief

 Nov 2023
Pain relief supplements claim to alleviate discomfort and improve overall well-being. Innova Market Insights data suggests that almost half (49%) of supplement launches with pain relief claims had a joint health claim. Brain-mood health claims and digestive or liver health claims are also leading for these supplements. 
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E-gaming

 Nov 2023
As the E-sports industry is rising, a specialized field of sports nutrition and supplements tailored to the unique demands of gaming has emerged. In this fast-evolving landscape, players are exploring innovative ways to enhance their energy levels, sharpen their cognitive abilities and ensure sustained endurance during marathon gaming sessions.
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The effectiveness of dietary supplements hinges on the body’s ability to absorb their key ingredients. These ten recent new supplement launches all feature ingredient absorption as claims to benefit the supplement’s efficiency.
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According to Innova Market Insights data, there is an increase in omega 3 ingredient use in different supplement subcategory launches. Women’s specialty supplements have grown 69% from July 2018 to June 2023. Other subcategories using omega 3 ingredients are also gaining ground. For example, children, Glucosamine and Sports Supplements are on the rise. Vegan omega 3 supplements & and sports nutrition are also trending with a growth of 15% in five-year span.
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Sports nutrition is essential for effective post-workout recovery, with a growing trend of products tailored for this purpose. Our analysts pick 10 recent post-workout product launches that promise to bounce back from a workout, show emphasis on beneficial science-backed ingredients and are versatile in flavors.
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