NPD in action: Performance proteins

Dec 2020

Protein claims remain on trend for sports nutrition, with 31 percent average annual growth seen globally between 2015 and 2019. Performance proteins are evolving from being mainly applied in sports bars and sports powders to also appearing in other formats such as oats, protein waters and ready-to-eat meals. Vegan and plant-based performance proteins are key varieties to watch out for.


Protein Water Lemon Lime Flavored Sparkling Protein Fusion Drink (UK). +PW Protein Fusion Sparkling Water is an easy way to quench your thirst and boost your protein and fiber intake at the same time. With 10 g of protein and 6 g fiber in each can, it’s the perfect on-the-go protein drink to help keep you feeling great. Oh, and did Protein Water mention that it’s sugar-free and has and absolutely no artificial ingredients. Enhance your active lifestyle with Protein Water heritage 500 ml muscle maintenance products during or after exercise to aid in your body’s workout recovery. Contains 10 g hydrolyzed collagen – 20 percent protein NRV. Zero sugar. Zero artificial ingredients. Contains 63 calories per can. GMO-free. Pasteurized. Light and easily digested. Absorbed quickly. Improves digestive health. Aids weight loss. Carbonated. Recyclable packaging.