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NPD in action: Boosting brain and energy

Mar 2020

With consumers on the hunt for performance-based products that help them reach their mental peak, nootropics open doors for improved mental capacity and overall brain performance. Product launches with nootropics are growing fast, reflected by an average annual growth of 70 percent in nootropic product launches (Global, CAGR 2015-2019).

Prime Self Prime Mind Dietary Supplement: 60 Capsules (South Africa)
Nooro Cacao Plus Coconut CBD Bar (UK)
Awakened Alchemy Awaken All Natural Dietary Supplement: 90 Vegetarian Capsules (US)
Rogue Energy Dietary Supplement with Strawberry Kiwi Flavor (US)
X-Gamer Focus and Energy Formula Dietary Supplement with Ultimate Edition Hyperbeast Flavour (UK)
Cerebronal Brain Support Food Supplement: 45 Capsules (Austria)
Black Magic BZRK Psychoactive Waves Supernatural Pre-Workout Dietary Supplement with Peach Rings Flavor (US)
Sakara Life Super Powder Supplement (US)
Gg Labs Crit Energy Plus Focus Formula Dietary Supplement with Candy Apple Punch Flavor (US)
Goop Wellness Nerd Alert Dietary Supplement: 30 Soft Chews with Cafe au Lait Flavor (US)

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Prime Self Prime Mind Dietary Supplement: 60 Capsules (South Africa). Prime mind supplement is an all-natural, universal nootropic and cognitive enhancing formulation that supports optimized cognition, memory and clarity. Prime mind 2.0, new, improved and optimized product. Now with pine bark extract and Bioperine. Optimized dosages and two capsule serving. Improved overall quality. Prime mind contains a synergistic blend of natural nootropics, neuroenhancers and brain minerals to provide and fuel the mind with all necessary components to operate at maximum capacity. Each ingredient in the formulation has been carefully and strategically selected to provide the most effective, safe, nootropic supplement. Perfect for daily use by anyone who requires prime cognitive functioning. GMP (good manufacturing practice) certified product.

Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
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Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
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Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
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Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.
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Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
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Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
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