NPD in action: Bioavailability

Nov 2021

Consumers are seeking convenient ways to consume supplements, where all the benefits in one dose is preferred over taking multiple pills. The industry responds with high bioavailability of the supplement ingredients. The top subcategories for bioavailability claims within supplements are vitamins/minerals and botanical/herbal supplements (Global, Jan-Aug 2021).


PH Prowise Healthcare Optisorb Liquid Curcumin Food Supplement 1000 mg, 60 Liquid Veggie Capsules (UK). Prowise Optisorb Liquid Curcumin 185x is the most absorbable form of turmeric with 185x take up into the body than other forms of turmeric. Prowise form of curcumin survives the stomach acid, is closer in form to nature and is small enough to fit between microvilli for maximum absorption. Supports normal function of immune system. Suitable for vegetarians. Non-GMO. Premium quality. Fully water and fat soluble. Crystal clear dissolution. Liquid colloidal and easy to process. Made using only naturally sourced ingredients and innovating. Vitamin D3 is an essential vitamin needed by our bodies for a variety of different functions. No artificial flavor, starch, milk, lactose, egg, tree nuts, peanuts, soybeans, wheat, yeast, fish, and crustacean shellfish. Sodium-free. Gluten-free.