Aging well: Targeting seniors' needs
Nov 2017The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.
Optimel Diamond High Calcium Low Fat Nutritional Formula Powder For Ages 60+ (Hong Kong). For cognitive health, heart health and physical mobility. Low fat. High calcium. Optimel 60+ Diamond delivers tailored nutrition for your age to maintain cognitive, heart health and physical mobility. Triple Action System: contains key nutrients that work together. Calcium and vitamin D contributes to the maintenance of normal bones. Vitamin C contributes to collagen formation for the normal function of cartilage. Protein contributes to the maintenance of muscle mass. Vitamin B6, vitamin B12 and folic acid contributes to normal psychological functions, which encompasses cognitive function. Contains 50mg of DHA per 100g of formula powder. Vitamin B1 contributes to the normal function of the heart.
NPD in action: Functional beverages
Apr 2021Manufacturers are increasingly turning toward functional beverages as consumers are looking for new ways to bolster their health. In the wake of the current pandemic, more beverages are targeting immune health and mood-related platforms such as focus and calmness. Ingredients that are increasingly being tracked within these segments include botanicals and probiotics.
NPD in action: Sports nutrition
Mar 2021Personalized nutrition is ever-expanding as consumers look for food and beverages that fit their unique lifestyles. This also applies to athletes and gym-lovers seeking to tailor their diets to individual goals beyond high performance and recovery. Sports nutrition now also promotes weight management, skin, cognitive, digestive and immune support.
NPD in action: Women’s health
Mar 2021Women’s health is gaining ground within the dietary supplements market, with claims in this space witnessing an average annual growth of +17 percent (Global, CAGR 2016-2020). Beyond supplements targeting various women’s related health issues – like supporting breastfeeding and pregnancy, regulating the menstrual cycle and enhancing sexual health – products that support active women, featuring energy or immunity claims, are on trend.
NPD in action: Performance nutraceuticals
Feb 2021While performance nutraceuticals continue to address the professional needs of athletes, the sports nutrition space has expanded to a broader demographics, targeting everyone who needs active nutrition, including in the rising e-sports market. Hot topics include mental focus, digestive support, skin health and plant-based nutrition.
NPD in action: Fortification and reformulation
Feb 2021Consumers are increasingly looking to make dietary changes to improve their health and match specific lifestyles. Food fortification and reformulation are both strategies used by companies across F&B categories to answer this consumer demand. Sports Nutrition is the fastest growing category of products fortified with vitamins or minerals (Global, 2016-2020).
NPD in action: Weight management
Jan 2021Weight management claims are increasingly made on foods, beverages and supplements around the world and are mainly seen in the Sports Nutrition and Supplement categories. Keto products are gaining momentum in the weight management segment, with keto claims witnessing an average annual growth of 67 percent (Global, CAGR 2015-2019) in food, beverage and supplement launches.