Aging well: Targeting seniors' needs

Nov 2017

The food & beverage industry is responding to the growing aging population by increasingly launching products with changed formulations and health claims, targeting not only seniors but all different stages of life. The main concerns of senior consumers are brain health, heart health and mobility, while adults in general mostly focus on beauty, immune health and weight management. More healthy and functional ingredients, such as collagen, omega 3 and beta-glucan, are being applied in a wide range of product categories, providing consumers with diversified healthy options.


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Optimel Diamond High Calcium Low Fat Nutritional Formula Powder For Ages 60+ (Hong Kong). For cognitive health, heart health and physical mobility. Low fat. High calcium. Optimel 60+ Diamond delivers tailored nutrition for your age to maintain cognitive, heart health and physical mobility. Triple Action System: contains key nutrients that work together. Calcium and vitamin D contributes to the maintenance of normal bones. Vitamin C contributes to collagen formation for the normal function of cartilage. Protein contributes to the maintenance of muscle mass. Vitamin B6, vitamin B12 and folic acid contributes to normal psychological functions, which encompasses cognitive function. Contains 50mg of DHA per 100g of formula powder. Vitamin B1 contributes to the normal function of the heart.