Share

NPD in action: Infant Nutrition

May 2021

Infant nutrition continues to rise, with an average annual growth of +15 percent in baby & toddler product launches (Global, CAGR 2018-2020). Current and future trends happening in infant nutrition include products with digestive health claims, front-of-pack vitamin, mineral and protein claims, gluten-free claims, organically sourced ingredients and products containing human milk oligosaccharides as the hero ingredient.

Nestle
Hipp Bio
Nutricia
Abbott
Nestle
Heinz
Babybio
Abbott
Love Nutrition
Parents’ Choice

3/10

Picture Click to Enlarge

Nutricia Karicare Gold Plus Stage 4 A2 Protein Milk Junior Drink for Toddlers from 2 Years Onwards (New Zealand). Stage 4 junior powdered milk drink with A2 protein, for toddlers from 2 years onwards. Comes in a 900 g metal tin. Premium formula made with A2 protein milk, sourced from hand-picked New Zealand farms. Contains lutein, omega 3 DHA and prebiotics. Added with 16 vitamins and minerals for growth and development in toddlers, such as vitamin A, vitamin B12 and vitamin D to support normal immune system function, iron and zinc to support normal cognitive function, as well as calcium that is necessary for normal teeth and bone structure. No added preservatives or artificial flavorings. Recyclable packaging.

Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
«12345...35»