NPD in action: Whey protein for active consumers

Nov 2019

Consumers are looking for innovative ways to take the benefits of a high-protein diet into their daily life. Food and beverage launches with whey protein, including supplements, experienced an average annual growth of +18 percent globally between 2014 and 2018. Target groups are now the generally active consumers rather than just athletes.


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Dymatize ISO 100 Clear 100 percent Whey Protein Isolate Drink with Fruit Punch Flavor (US). Fruit punch flavored 100 percent whey protein isolate drink, in a 591ml PET bottle.