NPD in action: Superfoods

Aug 2020

Superfoods can be classified as foods that are superior in terms of nutritional value, as well as promoting health and well-being. Any food with an approved health claim can be considered or labeled as a superfood. Superfood ingredients are widely seen across market categories as consumers remain eager to seek out products that deliver health benefits in a natural way.


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Purella Superfoods Peruvian Super Muesli with Goji Berries (Poland). Peruvian super muesli with goji berries, in a 200 g resealable plastic pouch. Muesli-energizing breakfast composed of whole grains and Purella Superfoods with the highest nutritional values. A combination of wholegrain oat flakes with delicious superfoods. Purella Superfoods super muesli is a source of iron, magnesium, vitamin B1, phosphorus and fiber.