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NPD in action: Infant nutrition

Sep 2021

With an average annual growth of 12 percent (Global, CAGR 2016-2020), the baby and toddler nutrition segment shows a steady rise. More products are being launched with no additives/preservatives and organic claims, along with convenience in packaging and preparation. Meanwhile, vegan claims are exhibiting fast growth.

Mamia
Up and Up
Hipp Organic
Once Upon a Farm
Sweetpea
Good Gout
Loewenzahn Organics
Nestle
Hipp
Rivsea

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Mamia Organic Parsnip Puffs for Babies from 7 Months Onwards (UK). Organic corn baked snack coated with parsnip powder with added vitamin B1, for babies from 7 months onwards, in a 20 g plastic flat pouch. Good stuff inside. No artificial colors, flavorings or preservatives. Suitable for vegans. No added salt or sugar (contains naturally occurring sugars). Certified organic. Soil Association organic certified.

Sports nutrition is essential for effective post-workout recovery, with a growing trend of products tailored for this purpose. Our analysts pick 10 recent post-workout product launches that promise to bounce back from a workout, show emphasis on beneficial science-backed ingredients and are versatile in flavors.
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The rise in demand for botanical and herbal supplements reflects a shifting preference toward nature-derived alternatives. Overall, the launches for botanical and herbal supplements have grown +5% from Jul 2018 to Jun 2023. These supplements often focus on enhancing mind and mood health, as well as immunity. Two spices used the most often in botanical & herbal supplements are curcumin and turmeric.
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Brain boost

 Aug 2023
The quest for optimal brain health has led to a surge in the market for sports nutrition & supplements with brain-related claims, growing at an average annual rate of 21% between 2018 and 2022. Additionally, there has been a remarkable compound annual growth rate (CAGR) of 83% for product launches targeting brain-mood health during the same period. Key ingredients are vitamin B6, B12, and vitamin C, whereas herbal and functional ingredients such as Ashwagandha, Reishi, or Lion’s mane mushroom are gaining ground.
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New supplement launches show that brands are emphasizing ingredient synergy on the pack. That ingredients like vitamins, minerals, and herbs are combined to achieve better effectiveness and help the performance of the supplements. This allows the supplement to work better and provides more benefits for the health.
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Vegan-friendly supplement and sports nutrition launches have tripled in the last three years, with an average annual growth of 33% from 2018 to 2022. Botanical and herbal supplements are the leading subcategory for vegan launches in 2022, but there is a steep growth for men’s and women’s specialty supplement launches with vegan claims. There is also a 108% growth for vegan gummy launches. 
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Addressing malnutrition is a pressing global concern, particularly in light of the global pandemic and cost-rising crisis. From nutrient-dense foods to specialized dietary supplements, emerging innovative products and solutions are offering targeted approaches to meet the recommended daily nutrient intake and tackle the effects of malnourishment.
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