NPD in action: Fiber inclusion

Mar 2019

Products featuring fiber are a growing market segment, especially as consumers become more aware of the relationship between fiber and health benefits such as a healthy digestive system and body weight. Added fiber and high/source of fiber claims are increasingly applied in food and beverages with a growth of 17 percent globally between 2014 and 2018, notes Innova Market Insights data. The categories seeing NPD action are also wide-ranging, from soda to yogurt and cereal.


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Onedaymore Muesli for Body Shaping (Poland). Muesli with cherries and cinnamon, for body shaping. Comes in an 80g tray sealed plastic tray. Tastes great as a snack, with yogurt, milk or water. 40% exceptional additives, 60% grain base. High content of dietary fiber. Beta glucans help to maintain the proper level of cholesterol in the blood. Natural ingredients. No added sugar. No added salt.