NPD in action: Cardiovascular health

Aug 2021

There is steady growth in the cardiovascular health market, with supplements and sports nutrition launches witnessing an average annual growth of 17 percent (Global, CAGR 2018-2020). Magnesium, EPA/DHA and omega 3 remain the top functional ingredients mentioned on the ingredient list in supplements and sports nutrition with a heart health positioning (Global, 2020).


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Live Conscious Krillwell Dietary Supplement (US). Dietary supplement formulated with potent amounts of EPA, DHA, the powerful antioxidant astaxanthin and phospholipids, to support heart, joint and cognitive health. Comes in 90 softgels held in a plastic bottle. Supports heart, joint and cognitive health. No fishy after taste. Non-GMO. Preservative-free. Gluten-free. Dairy-free. Soy-free. Peanut-free.