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NPD in action: Immunity boosters

Oct 2019

Immune health claims are increasingly seen in global food and beverage launches, with an average annual growth of +15 percent between 2014 and 2018. Of all launches in 2018 with such a claim, one in three products are “Baby & Toddlers” products. Both flaxseed and turmeric/curcumin play a key role in the growth of immunity boosters, with an average annual growth of +43 percent and +41 percent respectively in global product launches between 2014 and 2018.


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Beyond Broth Organic Instant Vegetable Broth Immune (US). Organic instant vegetable immune broth made with sweet potato, carrot, beet, leek, garlic, spinach, sea salt, nettles, parsley, basil, celery seed, turmeric, cumin, reshi mushroom and black pepper for immunity. Comes in a plastic sachet.