NPD in action: Blood pressure
Sep 2019Lifestyle factors, including diet, are key to maintaining normal blood pressure or reducing high blood pressure. This can be seen in industry food and beverage lauches that are “low in dairy fat”, “low in sodium/salt” and “rich in fruits and vegetables,” such as banana and beet, to promote normal blood pressure level.
Flora ProActiv Vegetable Fat Spread (Australia). Vegetable fat spread ideal for spreading, cooking, and baking, in a 500g plastic tray. Reduces blood pressure. With plant sterols clinically proven to lower cholesterol. Recyclable packaging. Low salt.
Innova Market Insights: Top Ten Trends for 2020
Dec 2019“Storytelling: Winning with Words” leads Innova Market Insights’ Top Trends for 2020. As consumers are increasingly captivated by the stories behind their food and beverage products, ingredient benefits are often highlighted in global food and beverage launches, including supplements and nutritional products. Other key trends for 2020 include “The Plant-Based Revolution,” “The Sustain Domain,” “The Right Bite,” and “Tapping into Texture.”
NPD in action: Whey protein for active consumers
Nov 2019Consumers are looking for innovative ways to take the benefits of a high-protein diet into their daily life. Food and beverage launches with whey protein, including supplements, experienced an average annual growth of +18 percent globally between 2014 and 2018. Target groups are now the generally active consumers rather than just athletes.
NPD in action: Collagen boost
Nov 2019The health benefits of collagen are well established within the food industry and touch on sectors such as sports nutrition, mobility and the beauty-from-within space. Beyond supplements, functional collagen is increasingly applied across market categories such as confectionery and dairy products, with a growth of +23 percent globally between 2014 and 2018.
NPD in action: Immunity boosters
Oct 2019Immune health claims are increasingly seen in global food and beverage launches, with an average annual growth of +15 percent between 2014 and 2018. Of all launches in 2018 with such a claim, one in three products are “Baby & Toddlers” products. Both flaxseed and turmeric/curcumin play a key role in the growth of immunity boosters, with an average annual growth of +43 percent and +41 percent respectively in global product launches between 2014 and 2018.
NPD in action: Foods for diabetics
Oct 2019The number of people with diabetes is increasing globally. According to the World Health Organization, it is one of the most common causes of death causes, meaning more people are trying to prevent spikes in their blood sugar and reduce their sugar intake. New foods and beverages with diabetic claims keep entering the global market. With an average annual growth of +39 percent in global product launches between 2014 and 2018, India is seeing a particularly sharp increase in diabetic claims.
NPD in action: Fermented foods
Sep 2019Not only does the fermentation process bring a unique, sour and umami flavor to food, but it also creates beneficial bacteria. Eating fermented foods that are rich in probiotics is one way to boost gut health. In addition to traditional foods such as yogurt and kimchi, consumers can now enjoy more options including chocolate made with fermented cocoa and ice cream with a fermented milk filling.