Personalized nutrition

May 2024

Innova Market Insights data indicates that supplement launches witnessed a 5% compound annual growth rate between 2019 and 2023. As consumers are more concerned about their unique health needs, there is a clear trend for personalized nutrition solutions. In 2023, launches to support immune health saw the highest share, while supplements that support insomnia, mental acuity and sexual health are gaining traction. This shift marks the departure from the traditional one-size-fits-all approach to an era of customized formulations and targeted solutions.


Mushrooms For Life Wild Crafted Turkey Tail Food Supplement, 60 Capsules (UK)

  • Wild-crafted turkey tail food supplement supports anti-viral, digestive health and energy. 
  • Strengthens actions and restores the balance of the immune system. Strong anti-viral effects. It has also shown anti-viral activity against herpes simplex. Exhibits anti-HIV activity. 
  • Supports liver health. Protects cells from the damage caused by oxidative stress. 
  • Suitable for vegetarians and vegans. Gluten-free. No fillers. Third-party lab tested. Pure grade.